Hemphill will be responsible for continuing to grow Briot's share in the optical retailer market. He will not only manage the unique needs of the chain store market in the area of customer support, he will focus on customizing the sales of finishing equipment to meet the requirements of various sized chains.

Hemphill brings more than 10 years of experience in the optical industry to Briot USA. Prior to joining Briot USA, he spent 7 years as a territory sales manager for a finishing equipment company and several years in the wholesale lab market.

Briot USA expects John's experience, professionalism, and passion for the industry to continue to grow Briot's reputation for selling the industry's most advanced edging equipment and providing industry leading support.